Category Blog

Over 80% of Google advertisers are now using automation to improve their campaign performance. And that’s where Discovery campaigns come…

In the rapidly evolving digital landscape, advertisers face a myriad of challenges: shifting consumer behaviors, complex multi-channel advertising, and the…

There are many benefits of using Google Ads for your advertising efforts. Google Ads has proven to be an effective…

In February 2021, Google announced that responsive search ads (RSAs) would be the default ad type for Search campaigns. RSAs…

How much to budget for Google Ads? This is a question regularly raised by new and seasoned advertisers alike. Budgeting…

These Google Ads best practices involve a range of strategies and insights you can follow to improve the performance of…

In 2022, the digital ad spend market passed the $600 billion mark for the first time. This value it’s forecasted…

Google Ads audiences enable you to target the right customer which is key to the success of your campaign. Audiences…

Conversion tracking is the process of tracking and monitoring customer actions that are considered valuable to your business. With conversion…

There are multiple campaign types in Google Ads to choose from today and that’s one of the most important aspects…