Category Blog

In February 2021, Google announced that responsive search ads (RSAs) would be the default ad type for Search campaigns. RSAs…

How much to budget for Google Ads? This is a question regularly raised by new and seasoned advertisers alike. Budgeting…

These Google Ads best practices involve a range of strategies and insights you can follow to improve the performance of…

In 2022, the digital ad spend market passed the $600 billion mark for the first time. This value it’s forecasted…

Google Ads audiences enable you to target the right customer which is key to the success of your campaign. Audiences…

Conversion tracking is the process of tracking and monitoring customer actions that are considered valuable to your business. With conversion…

There are multiple campaign types in Google Ads to choose from today and that’s one of the most important aspects…

Negative keywords in Google Ads, can help you exclude queries and keywords that are irrelevant to your business and your…

Keyword optimization in Google Ads is one of the most important tasks to continuously perform when running search campaigns, and…

Google Ads Search Terms Report may just be the most important tool for your Search Campaign. While keywords are the…