7 Benefits of Google Ads – Unlocking Success in 2024

There are many benefits of using Google Ads for your advertising efforts. Google Ads has proven to be an effective advertising platform throughout the years.

Let’s explore some of the key Google Ads benefits and how they can help you achieve your marketing objectives in 2023 and beyond.

Key Takeaways

Despite the constantly evolving digital landscape, Google Ads remains a powerful and effective advertising platform. Here’s why:

  • Google is the world’s largest search engine, giving you access to a vast audience.
  • Google Ads offers advanced targeting capabilities, allowing you to target audiences based on locations, demographics, search queries, interests, and more. 
  • With Google Ads, you can see fast results.
  • Its customizable budget options can suit businesses of all sizes.
  • Google Ads has robust tracking and reporting tools that allow for data-driven optimizations that help you maximize your campaign ROI.

What is Google Ads?

Google Ads (previously known as Google AdWords) is Google’s online advertising platform. With Google Ads, you can create and display ads to your target audience across the Google network, including on the search results pages, YouTube, and millions of other websites and mobile apps. 

By targeting specific keywords and audiences, you can ensure that your ads are shown to the people who are most likely to be interested in your products or services. You can also choose different types of campaigns in Google Ads and set budgets based on your advertising goals. The platform also provides a range of tools and analytics to help you track the performance of your ads and optimize campaigns for better results. 

How Effective is Google Ads?

Let’s look at the data to answer this question:

  • Google ads deliver an 8:1 return on investment (ROI), which means that advertisers receive $8 for every $1 they invest in Google ads.
  • Google ads convert 50% better than organic search results.
  • 80% of businesses across the globe use paid Google ads for their PPC campaigns.
  • In 2022, Google generated 80.3% of its revenue from Google ads, out of which 58.1% ($162.45 billion) from Google Search ads, 11.7% ($32.78 billion) from Google Network ads, and 10.5% ($29.06 billion) from YouTube ads. This shows how much money businesses are investing in Google Ads.

Ultimately, the effectiveness of Google advertising will depend on several factors, including your advertising goals, target audience, ad format, bidding strategy, and campaign optimization.

However, as we can tell from the above statistics when done correctly, Google ads can be a highly effective way to promote your business and reach potential customers online.

Top 7 Benefits of Google Ads

Here are the 7 main benefits of Google Ads:

1. Reach a wide audience

One of the Google Ads benefits is the reach Google can provide to you as an advertiser. Google handles approximately 89 billion visits each month and it controls 92.34% of the total search engine market share. This makes Google the world’s largest search engine, and Google Ads allows you to put your business in front of those visitors when they’re actively searching for products or services like yours – and even when they’re not.

Search Engine Market Share Worldwide 2022-2023
Image source: Statcounter

2. Target the right people

While Google offers massive reach, not all of its monthly visitors are part of your target audience. That’s where the targeting capabilities of Google Ads come in. 

Another of Google Ads benefits is that it offers a wide range of targeting capabilities to help you reach the right audience at the right time. Here are some ways Google Ads can help you target the right audience for your business:

  • Keyword targeting: One of the most fundamental targeting capabilities of Google Ads is the ability to target specific keywords related to your products or services. By identifying the keywords that your potential customers are searching for, you can ensure that your ads are being shown to the right people, exactly when they need to.
  • Ad location targeting: Google Ads allows you to show your ads on various websites and platforms, including Google search results pages and websites that are part of the Google Display Network. This means that you can reach potential customers wherever they are on the web.
  • Audience targeting: By setting specific demographics such as age ranges, geographic locations, and preferred languages, you can ensure that your ads are being shown to people who are most likely to be interested in your products or services. You can also target audiences based on their interests, life events, and online behaviors. This can help you avoid wasting advertising dollars on audiences that aren’t a good fit.
  • Days, times, and frequency targeting: Google Ads also lets you control when and how often your ads are being shown. This means you can choose to display your ads during certain times of the day or days of the week when your potential customers are most active online. Additionally, you can set frequency caps to ensure that your ads aren’t being shown to the same people too frequently, which can help avoid ad fatigue and improve overall campaign performance.
  • Device targeting: With the increasing prevalence of mobile devices, it’s important to be able to target customers on a variety of different devices. Google Ads allows you to target ads specifically to mobile devices, desktop computers, tablets, or a combination of all three. You can also fine-tune your targeting based on specific device models, operating systems, and network connections.

3. Leverage user intent

As a third benefit of Google Ads can help you leverage user intent by allowing you to target people based on their search queries and behaviors at every stage of the buyer journey.

The buyer journey typically includes three stages: awareness, consideration, and the decision stage. At the top of the funnel (the awareness stage), customers are just beginning to research products or services. At this stage, they are problem-aware but not solution-aware.

As customers move further down the funnel in the consideration stage, they begin to compare different products or services. At the bottom of the funnel, customers are ready to make a purchase

In every stage of the buyer journey, people will turn to Google (the biggest search engine out there) to search for information. Depending on the stage they’re in, they’ll be searching for different things. You can use the Google Ads Keyword Planner and the Search Terms Report in Google Ads to discover keywords that customers are searching for. 

This targeted approach not only drives more traffic and conversions to your website but also ensures that you’re spending your advertising dollars efficiently by showing your ads to people who are most likely to be interested in what you have to offer.

4. Make it work within your budget

One of the benefits of using Google Ads for your online advertising is that it’s a platform that can work for businesses of all sizes and budgets.

Whether you’re a small business just starting out or a large corporation with a significant marketing budget, Google Ads offers a range of budgeting options to help you get the most out of your advertising dollars.

With Google Ads you have complete control over your costs – there is no minimum. You can choose how much you want to spend per day, month, and per ad. You can start with a daily budget of $10 per day. In fact, if you’re a beginner Google recommends you to start small and build it from there. 

5. Get faster results

When it comes to getting fast results for your digital marketing efforts, Google Ads outshines many other channels. With Google Ads, you can start driving targeted traffic to your website or app within hours or even minutes after launching a campaign.

Compared to other forms of digital marketing such as search engine optimization (SEO), Google Ads can deliver faster results and put your business on the first page of Google almost immediately.

As a benefit of Google Ads, you can also get your visual campaigns like display, discovery, and video ads immediately in front of your customers’ eyes across millions of websites and apps.

This is especially helpful if you’re active in a highly competitive industry, which nowadays is most industries. 

6. Maximize campaign ROI

A different key Google Ads benefit is the platform’s ability to provide real-time performance tracking, which allows you to monitor the effectiveness of your campaigns and make adjustments as needed.

You can track metrics like clicks, impressions, click-through rates, and conversion rates to see how your ads are resonating with your audience.

With this information, you can quickly identify which ads are performing well and which ones need improvement. You can also adjust your bids in Google Ads and ad copy based on the performance data to make sure you’re getting the most out of your ad spend.

Additionally, Google Ads offers A/B testing capabilities that allow you to test different ad elements to identify the most effective combinations for your audience.

You can test different ad headlines, descriptions, images, and calls to action to identify the most effective combination for your target audience. 

Combining real-time performance tracking and A/B testing can help you make data-driven decisions to optimize your campaigns for maximum ROI. 

7. Leverage automation

Automation is a game-changer when it comes to Google Ads. By leveraging machine learning algorithms, automation can optimize ad performance, improve efficiency, and increase accuracy.

Machine learning algorithms analyze user data to identify trends and patterns, allowing for more targeted ads through automated bidding.

This can lead to better ad performance and increased ROI. Moreover, real-time optimization allows for quick and easy changes without the need for constant attention. This not only saves you time but also reduces the risk of errors that can occur with manual management.

Nevertheless, automation is not a hands-off, set-it-and-forget-it solution. The best strategy for using automation is to always combine it with Google Ads best practices and techniques.

The Limitations of Google Ads

Google Ads can undoubtedly be an effective advertising platform for businesses. While it can provide many benefits, it’s important to consider both the pros and cons of using Google Ads to make an informed decision.

So far, we’ve covered the top benefits of Google Ads. Now, let’s look at some of the limitations of the platform. 

  • Competition: Because Google Ads is so widely used, you may find yourself competing against other advertisers for the same keywords and audiences. This can make it difficult to achieve a high ranking and can drive up the cost of advertising, making business profitability and goals more challenging to achieve
  • Click Fraud: Click fraud is a potential issue with any type of online advertising, and Google Ads is no exception. Competitors or bots may click on ads to deplete a business’s ad budget without generating any real leads or conversions. 

Note: Google has a dedicated resource page on what you can do to prevent invalid traffic

  • Learning Curve: Google Ads can be complex, and there may be a learning curve for businesses that are new to the platform. This can make it difficult to create effective campaigns and achieve the desired results.

Conclusion

Google Ads has come a long way since the beginning – they’re constantly developing new types of ads, tools, and updated strategies.

This makes it clear that Google is dedicated to providing you with the latest and greatest. You can count on regular developments to help you grow, improve, and increase your earnings. 

If you’re new to Google Ads or looking to improve your campaigns, be sure to check out our blog for tips and insights to help you get the most out of your advertising efforts. With the right strategy and approach, Google Ads can be a powerful tool to take your business to the next level in 2023.