Category Search Engine Advertising

Google Analytics 4 and Google Ads are two of the most popular tools used by digital marketers. Each of these…

Columns and segments in Google Ads are two powerful tools that can help you make sense of your campaigns’ data.…

Over 80% of Google advertisers are now using automation to improve their campaign performance. And that’s where Discovery campaigns come…

In the rapidly evolving digital landscape, advertisers face a myriad of challenges: shifting consumer behaviors, complex multi-channel advertising, and the…

If you’re wondering, what are the benefits of Google Ads? — you’re in the right place. Google Ads is one…

In February 2021, Google announced that responsive search ads (RSAs) would be the default ad type for Search campaigns. RSAs…

How much to budget for Google Ads? This is a question regularly raised by new and seasoned advertisers alike. Budgeting…

These Google Ads best practices involve a range of strategies and insights you can follow to improve the performance of…

In 2022, the digital ad spend market passed the $600 billion mark for the first time. This value it’s forecasted…

Google Ads audiences enable you to target the right customer which is key to the success of your campaign. Audiences…