Category Search Engine Advertising

Observation vs Targeting in Google Ads, which one is the right one for you? It's actually quite simple, let us help you with it today!

Broad match modifier keywords served us very well over the years. But Google removed them in 2021 and here's what has changed ever since.

Google Ad Extensions are really amazing and can provide many benefits to your campaigns. But, you don't really need all of them because...

This 2021 complete guide is all you need to know about target CPA bidding strategy in Google Ads. Save it and use it to optimize your campaigns.

Change the bid strategy in Google ads in a simple 6 step process. Follow our simple and easy step by step guide.

Google ads offers a lot of tools and some can be quite overwhelming. We've made it simple. Learn all about bid adjustments with our ultimate guide

Want to improve your Responsive Ads? Asset Report helps you visualize the individual performance of your assets and adjust them accordingly.

Are you using the full potential of the Google ads Keyword Planner? This is an extensive tool and it can be used for much more

Optimization Score in Google Ads can really improve the performance of you campaigns, but it can get annoying. Here's how to best manage it.

Sometimes fixing low traffic volumes and regaining the same momentum can be challenging. But there are 10 things you can check to help you out