Perfometrics

About Us

Where creativity meets measurable performance — turning insights into impact.

WHO WE ARE
WHAT WE DO
HOW WE DO IT

WHO WE ARE

Perfometrics was founded on one belief — growth should be engineered, not guessed. We are strategists, analysts, and creators who see performance as both an art and a science. Every project begins with insight, backed by data, designed for impact.

WHAT WE DO

We design digital ecosystems that convert — from intelligent SEO frameworks to AI-driven analytics dashboards and growth campaigns. Our work turns underperforming funnels into high-velocity systems built for scale.

HOW WE DO IT

We combine first-party data, automation, and human insight to uncover what truly drives growth. Our process is iterative and transparent — measure, optimize, and scale. No fluff, no guesswork — just performance that compounds.

Illustration representing the Perfometrics data-driven approach.

Visual graphic showing structured workflow and performance process.

Diagram highlighting key steps in the Perfometrics growth methodology.

Milestones

Our Journey

From local roots to global growth, key milestones shaping Perfometrics.

Foundation

Perfometrics is founded with a mission to support local German businesses, bringing innovative growth strategies to small startups.

January 15, 2007

First Wins

Partnered with early clients like Hormonella and ADADA, successfully launching campaigns that exceeded initial expectations.

June 2, 2009

Process Innovation

Introduced our proprietary methodology for full-funnel marketing and data-driven acquisition strategies.

March 18, 2012

Global Expansion

Expanded operations beyond Germany, supporting startups across Europe with our holistic growth approach.

September 10, 2012

Technology Upgrade

Built and launched advanced analytics dashboards for clients, providing real-time insights and predictive budgeting capabilities.

January 5, 2018

Team Growth

Expanded the team with specialized experts in Paid Media, SEO, and Retention, enabling multi-channel mastery for clients.

July 22, 2020

Innovation Hub

Launched in-house creative lab to produce high-converting ads and content for social, search, and display campaigns.

October 14, 2022

Future-Ready

Perfometrics now operates as a full-stack growth partner, combining strategy, technology, and execution for startups globally.

March 1, 2025

Our Team

Meet the Minds Behind the Metrics

Team photo showcasing Perfometrics culture and collaboration.

Eliot Grant

Founder & Head of Growth Strategy

Portrait image highlighting a Perfometrics team member.

Sophia Liu

Director of Performance Marketing

Team collaboration moment captured during a strategy session.

Marcus Bennett

Lead Data Analyst

Hannah Cole

UX & Conversion Optimization Lead

Articles

Latest Insights From the Perfometrics Team

Location

Global Reach, Local Precision.

Discover where innovative marketing solutions are crafted, blending data-driven insights with bold creativity to elevate your brand’s digital presence.