Importing Google Analytics audiences in Google Ads is a strategic move that adds to your holistic advertising efforts. To stand out in a competitive market, you need to leverage every tool and dataset at your disposal, and integrating your Google…
Pausing a Google Ads campaign is easy and reversible. However, there are some things you should know before you pause a campaign, such as how it affects your performance, billing, and quality score. 💡 For more, read: common Google Ads mistakes.…
Are Google Ads worth it? Considering the numerous advantages they offer, it is safe to say that Google Ads can be highly effective and profitable for small and big businesses when used correctly. However, it also depends on various factors…
Google Analytics and Google Ads are powerful tools on their own, but when connected GA4 and Google Ads can bring many benefits. Integrating data from both sources allows you to see the full customer journey, from the first click to…
It’s not mandatory to connect your Google Ads and Google Analytics accounts. However, there are benefits to connecting these two platforms that it’s good to consider. Let’s go through some of the main reasons you should consider connecting Google Analytics…
Google Analytics 4 and Google Ads are two of the most popular tools used by digital marketers. Each of these tools serves a distinct purpose. Together, they can give you invaluable insights into refining your advertising and overall marketing efforts,…
Columns and segments in Google Ads are two powerful tools that can help you make sense of your campaigns’ data. Columns allow you to choose the specific metrics you want to track, while segments allow you to group your data…
Over 80% of Google advertisers are now using automation to improve their campaign performance. And that’s where Discovery campaigns come in. With their ability to reach over 3 billion users worldwide, Discovery campaigns can help you deliver highly personalized and…
In the rapidly evolving digital landscape, advertisers face a myriad of challenges: shifting consumer behaviors, complex multi-channel advertising, and the need for real-time optimization. To tackle these obstacles head-on, at the end of 2021 Google Ads introduced Performance Max campaigns,…
If you’re wondering, what are the benefits of Google Ads? , you’re in the right place. Google Ads is one of the most powerful digital advertising platforms, but its true value comes from how it works behind the scenes. At…
