In February 2021, Google announced that responsive search ads (RSAs) would be the default ad type for Search campaigns. RSAs allow you to create ads that automatically adapt to a user’s search query, device, and location. However, creating effective RSAs…
How much to budget for Google Ads? This is a question regularly raised by new and seasoned advertisers alike. Budgeting for Google Ads is not a straightforward calculation. It’s rather a complex system of objectives, volumes, and strategies that determines…
These Google Ads best practices involve a range of strategies and insights you can follow to improve the performance of your Google Ads campaigns and get a better return on investment. Google Ads is undoubtedly one of the most effective…
In 2022, the digital ad spend market passed the $600 billion mark for the first time. This value it’s forecasted to continue growing in the years to come, which shows that businesses are investing heavily in digital advertising to stay…
Google Ads audiences enable you to target the right customer which is key to the success of your campaign. Audiences in Google Ads are here to help you better optimize your campaigns and drive more conversions. We’ll take a deep…
Conversion tracking is the process of tracking and monitoring customer actions that are considered valuable to your business. With conversion tracking in Google Ads, as well as in Microsoft Ads, and other marketing platforms, you can monitor how customers interact…
There are multiple campaign types in Google Ads to choose from today and that’s one of the most important aspects of running successful Google ads is setting them up strategically – that includes understanding the different campaign types in order…
Negative keywords in Google Ads, can help you exclude queries and keywords that are irrelevant to your business and your customers from your campaigns and ad groups. By adding negative keywords you focus all your advertising efforts on the right…
Keyword optimization in Google Ads is one of the most important tasks to continuously perform when running search campaigns, and also other tools like Microsoft Ads. Keywords are the building blocks of a search campaign. Your ads will show up…
Google Ads Search Terms Report may just be the most important tool for your Search Campaign. While keywords are the building blocks of a good Search Campaign, understanding and correctly utilizing the Search Terms Report can make the difference between…
