Whether targeting or observing, audiences, keywords, demographics, placements, and topics are all indispensable for your Google Ads campaigns, each in its own unique way. Targeting, excluding, and observing these different criteria play a crucial role in the performance of your…
Keyword matching is a crucial aspect of effectively targeting your desired audience and ensuring that your ads appear in front of the right users. Among the various match types, Broad Match Modifier keywords have long held a unique position, offering…
To build a successful Google Ads campaign (or practically any other PPC platform) today you will need good-quality ads. In addition to the headlines and descriptions, you will also need to include ad extensions. Google Ads extensions provide many benefits…
Google Ads has developed and refined many complex bidding strategies. Going from the trusted manual bidding to the all-new machine-learning-enhanced Target CPA & ROAS. Picking the best bidding strategy for your campaign and needs is less simple now, let alone…
When starting out with your keyword research, whether it’s for SEO or paid advertising like Google Ads, it’s important to understand the niche you’re targeting. The best way to get the right keywords is to put yourself in the shoes…
Changing the bid strategy in Google Ads is a simple 6-step process. But if you haven’t done it before it can be a bit confusing navigating through Google ads. 💡 For more, read: common Google Ads mistakes. How to Change Bid…
If you are looking to increase or decrease your bids based on certain KPIs then bid adjustments may be the way to go. But there’s a catch with bid adjustments that makes them completely useless in some scenarios which we’ll…
With recent tracking and security updates rolled out with iOS 14, third parties are having a harder time than even reaching out to their potential customers and existing ones too. And so with Apple Search Ads now Apple is taking…
Sometimes responsive ads, whether it’s for search, display, or Google Ads discovery campaigns, can get messy pretty quickly. They require many assets to be added such as headlines, descriptions, photos, videos, and logos and it’s hard to really tell what…
The Google Ads Keyword Planner will be one of your best friends. It’s a very powerful tool that can help you improve your Google Ads campaigns and can be used in many different ways. From doing detailed keyword optimization and…
