Optimization Score in Google ads is an indicator you should pay close attention to. It shows the overall health of your accounts. Within you can find many valuable gems that can help you keep your campaigns optimized at all times…
Is your Google Ads campaign limited by search volume? We know it gets quite frustrating when your campaigns have been running well for a while and then you notice that your campaign volumes have been gradually decreasing, or your higher-up…
When diving into Google Ads, you’re likely to encounter a critical decision early on: Which bidding strategy should I choose? It’s like picking the right tool for a job, choose wisely, and you’ll maximize your returns; choose poorly, and you…
