Category Search Engine Advertising

Conversion tracking is the process of tracking and monitoring customer actions that are considered valuable to your business. With conversion…

There are multiple campaign types in Google Ads to choose from today and that’s one of the most important aspects…

Negative keywords in Google Ads, can help you exclude queries and keywords that are irrelevant to your business and your…

Keyword optimization in Google Ads is one of the most important tasks to continuously perform when running search campaigns, and…

Google Ads Search Terms Report may just be the most important tool for your Search Campaign. While keywords are the…

Whether targeting or observing, audiences, keywords, demographics, placements, and topics are all indispensable for your Google Ads campaigns, each in…

To build a successful Google Ads campaign (or practically any other PPC platform) today you will need good-quality ads. In…

Google Ads has developed and refined many complex bidding strategies. Going from the trusted manual bidding to the all-new machine-learning-enhanced…

Changing the bid strategy in Google Ads is a simple 6-step process. But if you haven’t done it before it…

If you are looking to increase or decrease your bids based on certain KPIs then bid adjustments may be the…